A company does not live from products made, but from products sold.
We specialize in supporting companies with technical products and technical services by focusing on operational marketing. This means to plan and implement active market control. The purpose is to protect your existing markets. Therefore a structured and systematic strategy is necessary.
Based on the following steps we create an individual marketing plan for your business:
1. Representation and interpretation of the companie's market situation
2. Determination of marketing purposes according to business objectives and product purposes
3. Representation of marketing strategies and marketing mix
(5 P's: Product, Place, Price, Promotion, People)
4. Marketing budget
We help you to implement the plan and assist you through the entire process, including coordination of service providers such as print shops, graphic designers, copywriters etc. Marketing must be seen as a continuous process and not just as an event.
The important fifth P
However; if you do not understand the customer, any other effort will just be a waste of time. The customer determines the price, the distribution channel, what the product looks like and how you promote it.
"If there is any one secret of success, it lies in the ability to get the other person's point of view"
(Henry Ford, 1863-1947)
Opening up new markets in Europe
The European Union is the world's biggest trader and accounts for 20% of global imports and exports. Free trade among its members supported the successful launch of the EU in 1994. The EU's basic philosophy is to keep its market open to imports from non-EU countries, provided the trading partners do the same.
The EU has developed a trade and development strategy with 78 partners in the Africa-Pacific-Caribbean country group. It also concluded a trade agreement with South Africa which will facilitate free trade between the two countries.
Our service
We check your product:
Does it meet requirements such as packaging, marking, security standard?
We find reliable sales partners.
And vice versa:
We would be with pleasure an agent of your European products for the South African market.